Brand & Logo

THE CHALLENGE

Develop a logo for Author's Ignite Academy, by founders of My Write

My Write Platform has helped authors become featured in the new york times, today, and more.

The team at My Write developed a new fleet of course material to ignite and inspire authors. They wanted the brand for this course to stand alone, while also seamlessly integrating with their My Write Platform brand.

The Solution

A logo to ignite any author

In keeping with My Write's simple typeface and bold black and red colours, the Author's Ignite Academy logo strikes a match. Nestled within the match is the nib of a pen, meant to represent the lighting of the fire of inspiration for authors. The brandmark can also be used alone without the logotype, while retaining the meaning of the full logo.

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