BRAND & LOGO

Be Smart

THE CHALLENGE

Develop a brand for the upcoming entrepreneurial summit, Be Smart

Be Smart aims to support entrepreneurs through their summits and other services.

Be Smart Summit came to us with a dream: Not only did they want to create their own entrepreneurial summit, they wanted to compliment it with a variety of other services geared towards entrepreneurs.

For this they needed a fleet of logos.

The Solution

We used the energy of colour to bring the brand to life.

For each of the Be Smart services we used a monochrome pallette arranged in a gradient form. Each logo has it's own energy generated by the colour that represents it: Purple for creativity, blue for security and trust, green for science and idea generation, and red for speed.

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