Industry: Sporting Events, Athletics
What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose this cowbell. Not only is it a fun way to make some noise, but it also looks like a cowbell/kettlebell weight so there’s that tie-in to athletics.
How it was distributed: The item was co-branded with the name of a company sponsoring the marathon and was handed out to the crowd on the day of the event.
Result or ROI: Since it was co-branded, the cost was split two ways and both companies were able to advertise at several huge events, getting their advertisement into the hands of everyone there cheering on the marathon participants.