Brand & Logo

DINO

THE CHALLENGE

Design an adorable and friendly, yet professional logo for the Dogs In Need Organization, or DINO.

DINO works to rescue and rehome Dogs in Canada and Abroad.

DINO relies on volunteers and the generous donations of dog-lovers. They needed a logo that would immediately speak to every dog lover. It needed to be cute and friendly, but also professional and bold enough to work at any size.

The Solution

Puptastic!

A lowercase typeface is paired with some canine-friendly elements. The logo is very round and energetic, like a portly corgie ready for his walkies.
We chose a sky blue for the colour palette, as it invokes feelings of calm, tranquility, and friendliness. Feelings any rescue dog would appreciate!

Asset 1DINO
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