Find the formula for a magical, yet logic-embracing logo
An Elixir to bring magic to your career
One of Elixir's most important values is in igniting the spirit and passion within their clients. The course material is the elixir that brings this magic to life.
The course material touches on statistics and scientific concepts, and so the logo needed to embrace science as well as magic -- two generally opposing ideas.
Science meets Magic
We immediately knew that in order to achieve a balance between science and magic, we needed to tie them together somehow. What better way to do that than with a beaker (or vial, or potion bottle)? The X becomes both a magical liquid, and a logical formula for success.
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