Brand & Logo | App & Web

Urban Sketch


Design the brand for Urban Sketch, an artist social sharing app. Then design the app.

Urban Sketch is a Social networking and art sharing app for Plein Air artists.

Plein air is the act of sketching, painting, or otherwise creating art referencing a place while on location. Urban Sketch wanted a very organic logo that looked almost hand painted, to mirror their love of plein air art.

We began with the brand.

A larger-than-life location marker sits nestled between two buildings

We wanted the logo to feel as organic and playful as possible. Each element is hand drawn and painted before being converted to a fully vectorized logo. The client wanted to use a palette of mainly primary colours, blended as would be seen in a true watercolour painting.

we then began work on the App

Before moving onto the design phase we needed a fully functioning process to take users from element to element seamlessly and intuitively. Artists are able to search for locations using a map API, then upload their art to a selected location of their choice. Locations are curated to be sure of accuracy, and other users can like and share art.

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